The new budget airline being launched by Emirates is expected to bring relief to the large number of low and middle-income expatriate workers in the Gulf besides boosting tourism.
Vice President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum had issued instructions to Dubai-based Emirates, the world's ninth largest airline, to launch a new a low-fare airline to cater to the growing passenger traffic to and from the country.
"Services will be of low-cost out of Sheikh Mohammed's sincere keenness to ease burden of living conditions of passengers and enable them to reunite with their families and relatives at home," Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Emirates Group and head of Dubai Civil Aviation, had said in a statement Tuesday.
The order would be put into immediate effect, he said.
The proposed airline would fly to destinations that could be covered within four-and-a-half hours from Dubai, he added.
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